Stunning Heineken Theme Park

Apparently a piece of "experimental marketing", the New Heineken Experience is housed in the former Heineken Brewery in Amsterdam. It is an "interactive journey" through the history of the Heineken. I'm not exactly sure what that means, but from the photos at thecoollhunter.net it looks amazing and features futuristic design and architecture. It definitely is something I will add to my list of things to see in Amsterdam.