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Tuesday
21Jul2009

Hi IQ Typface!

DateTuesday, July 21, 2009 at 8:00AM

Toyota has released the IQ in Japan in Europe to battle the hordes of SMART cars. This inspired Pierre and Damien to create a typeface based on motion capture of the car. So clever!

See the video: http://vimeo.com/5233789

You can even download the IQ font from Toyota.

I don't understand why foreign car manufactures are so hesitant to bring their littlest cars to the US market. Have they not seen the waiting lists for Minis and SMART cars?

Toyota is apparently considering bringing the adorable IQ stateside under the Scion label. Do it. DO IT!

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